Britains public service broadcasters are to get new freedoms to help them compete with streaming giants like Netlix and Amazon Prime.
In a draft Media Bill, the BBC along with ITV and other broadcasters will be able to grow and produce more British content in the face of fierce competition from subscription platforms.
Significantly, Ofcom will also bring on demand services like Netflix and Disney+ under content rules that currently apply only to Britain’s public service broadcasters. Streaming services could face fines if they breach Ofcom guidelines in the future.
The draft bill also includes actions to make services such as BBC iPlayer and ITVX more visible on smart TVs and set-top boxes.
Culture Secretary Lucy Frazier said:
‘’Technology has revolutionised the way people enjoy TV and radio. British content is world leading but changes to viewing habits have put traditional broadcasters under unprecedented pressure. These new laws will level the playing field with global streaming giants ensuring they meet the same high standards we expect from public services broadcasters.’’
Here is the Gov.UK link which gives more detail about its intentions with regard to the Media Bill.