Samir Shah, new Chairman of the BBC has started his new job with a note to staff that the BBC must connect with working-class audiences. Last year Ofcom reprimanded the BBC for failing to cater to working-class people who do not feel it is “for them”. The new Chairman is keenly aware that the BBC needs to “be the home for showcasing the full range of British culture and talent – geographically, of course, but also in terms of class and thought (in all its diversity), alongside race, gender and disability. And we must also simply be a home. In a world where there are forces fracturing society, we should be a sanctuary for empathy and understanding. We are a thread that binds the fabric of society, a place where people from all walks of life, with every kind of view, can find something to enjoy.” He is also acutely aware of budgeting restraints due to the less than expected licence fee rise this year, alongside competing against popular streamers.

There are lots of challenges ahead for the new Chairman and the BBC not only in the way media is now consumed but in ensuring its content is relevant for all sectors of its audience.

You can read the full transcript of Samir’s message to the BBC staff by clicking on the link below


In what might seem a surprising move, ITV has sold its share in Britbox to BBC Studios for £255 million. This gives Studios full control over the streaming service. Subscribers to ITVX can still access Britbox through that service. Having full control will enable the BBC to market its services – and presumably charge for them- overseas. Britbox is small compared to the other big streamers but this move could make the BBC – through Studios – a much bigger player.

It would seem that ITV has sold its 50% stake in the joint venture Britbox International in order to help shore up its failing share price due to loss of advertising revenue. Advertising revenues are expected to fall in the coming months. At the same time, more people seem to be spending their watching hours with streaming services where the funding model is different. The UK’s biggest commercial broadcaster expects total advertising income to drop by between 10 per cent and 15 per cent in November and December compared with last year, when revenue was buoyed by the winter World Cup.

Some good news is that ITVX, its streaming platform, recorded a 27 per cent rise in streaming hours, contributing to 23 per cent growth in digital revenue to £283 million. That was not enough, however, to offset an overall decrease of 7 per cent in group advertising income to £1.45 billion. It seems that the BBC is not the only UK broadcaster to suffer budget restraints with some productions being delayed and the 2023 spend £10 million less than predicted.

The broadcasting landscape is changing rapidly for everyone and a quick response is required in order to match increasing competition for viewers who are accessing content in multiple ways.

Published On: March 19th, 2024 / 2.6 min read / Views: 83 /


The BBC Pensioners’ Association now sees itself as a critical friend of the BBC and tries to support the BBC in these changing times.

The BBCPA sets out to protect the interests of its members; BBC pensioners. We have a strong, working relationship with the BBC and the BBC Pension Trust Ltd.

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